Cosmetic Monitoring

L’Oréal chooses WestRock’s pump P2000 for its Elseve Light-Poo line

WestRock's Home, Health & Beauty division has provided the pumps of L'Oréal's new Elseve Light-Poo line, which was recently launched in Brazil. Almost 100% made in Brazil, the P2000 pump is a key component of the packaging of brand's latest innovation: an intelligent cleanser that washes without drying, conditions without weighing and models without leaving residue, in one single step. WestRock and L'Oréal, which have been partnering in Brazil for more than three years, further…


brazilbeautynews.com