Cosmetic Monitoring

Refillable perfumes: new luxury & responsible gesture?

It has been about twenty years since Angel perfumes by Thierry Mugler have been refillable at perfume fountains in points of sale all around the world. After two decades of relative indifference from the other brands, new initiatives are finally coming. The big names of perfumery perceive in this solution the opportunity to associate an environmental strategy with the luxury codes. Manufacturers' innovation strengths and consumers' maturity seem to do the rest. Mugler, and now Louis Vuitton,…


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