Veille Cosmétique

Deodorant sprays registered the best performance within deodorants in 2015, posting an increase of 3% in current value terms. The innovation of compressed technology drove growth. Unilever introduced this technology in 2014, enabling it to use smaller packaging which lasts as long as a standard-sized bottle as it more concentrated, mirroring the trend seen in laundry care in Europe from 2008. Concentrated deodorants use 50% less gas propellant, 25% less aluminium and reduce the carbon footprint…