Veille Cosmétique

Beauty and personal care saw slightly stronger growth in 2015 in comparison to the review period CAGR. A decreased VAT rate on food and essential products was adopted in June 2015, which boosted Romanians' disposable income levels and enabled stronger spending on beauty and personal care. Strong innovation from leading and the expansion of many retail chains to provincial towns and cities closer to the rural areas also supported sales development in 2015.