Veille Cosmétique

Becca Launches New Primer, Loose Powder, Glow Glossary

"That’s the idea behind Becca Cosmetics’ Glow Glossary campaign, which aligns new and existing products with natural light throughout the day in an effort to communicate with makeup wearers exactly what level of glow (essentially, the product finish) that a given item will give them. Noon, for example, aligns with Becca’s ultra-reflective Shimmering Skin Perfector."


wwd.com