Veille Cosmétique

COVID-19’s short–term impact is, without question, greater than the 2008/09 recession.  Will the industry’s post-pandemic performance mimic that of the previous “New Normal”?  Salons, along with all other non-essential businesses, will be closed throughout much of the United States for weeks, if not months, to come.  While some stopgap and entrepreneurial measures are in place to help stave off business closures (e.g. DIY salon services/kits; virtual and mobile stylists), the economic impact is…