Veille Cosmétique

When they found out how costly packaging was in the perfume development process, Perfrance, an agency specialized in creating and producing perfumery lines, decided to develop a new concept for cheaper, more environmentally friendly containers. This innovation, called Inaway, was inspired from the food-processing industry, and is presented in the form of a Doypack “pouch”, a portable, customizable 30ml pack inserted into a rigid, plastic, wooden, or metal frame that can take several shapes. (...)…